If you’re thinking about improving your conversions, then it’s about time you outsource your social media. Think about it: there are over 3.78 billion social media users in the entire world. This statistic implies that in just 5 years, the number of people who use social media has increased by 32.2%. Also, 74% of online consumers rely on social media platforms to obtain honest reviews and get in touch with businesses. With such a heavy rise in social media numbers and people spending 145 minutes per day on social media, the real question is: why aren’t you outsourcing your social media for improved conversions?
We all know it – staying connected is now more important than ever. This applies to people, but it’s even more important for companies. Users and potential clients will not only contact your business through social media, but they will also expect you to answer their questions fast and at any given hour of the day. According to Cogneesol, the biggest advantage of social media “is that you can talk directly to the people who use your products or services without bringing some third-party surveyor or sharing experiences with the person standing on the counter.”
However, the biggest advantage of social media is also one of the biggest disadvantages for unprepared businesses. Being able to establish direct communication with your customers, in turn, means that you need to be available 24/7 for them. And let’s be honest – not every business has the time, money, or resources to achieve this. This is where a social media outsourcing partner can come in handy.
Why Outsource Social Media?
Social media management and communication are a lot harder than it seems. It’s a time-consuming task that can become tedious in a short amount of time. Customer messages, comments, or mentions can get lost. Angry users can create viral content that damages your brand’s image if left unanswered. And even good, loyal customers can feel forgotten or ignored if you fail to reply when they reach out.
Outsourcing your social media monitoring can help you:
- Stay on top of customer communication
- Increase brand loyalty
- Improve your relationship with your clients
- Manage risks and crisis
- Boost your social media presence
- Improve your engagement and conversion metrics
Outsourcing your social media is an easy, great, and cost-effective strategy to reach your customers and maintain your social media presence.
Benefits Of Outsourcing Your Social Media Monitoring
“Managing social media monitoring and analyzing thousands or even millions of media mentions consumes a substantial amount of time to do it well. And time is money, as the saying goes. Staff time is not free. Because employees have other pressing duties, they often tend to neglect social media listening. Outsourcing social media listening frees in-house (and agency) staff to concentrate on important planning and implementation of campaigns and other strategic functions that require in-house perspective.”
William Comcowich, author at Glean.info
When you outsource social media, you get a lot in return. First off, you are saving money because you are not training new individuals to handle your social media accounts. You’re also saving on overall employee salary costs. When you outsource your social media, you are hiring a team of experts at a standard rate, with no costly training required. Also, you’re receiving a team of specialists that already excel at what they do, so you will save yourself painstaking hours of recruitment and assessments. One more clear advantage of outsourcing your social media channels is that the solutions are scalable and flexible, adapting to your business, your seasonalities, and your needs. Also, an outsourcing partner will keep in mind your KPIs and most important metrics, making sure they are being achieved and delivered. And finally, the fact that they are saving you the biggest resource of all: time. You will be free to spend your time innovating or focusing on your business’s daily needs instead of answering client queries and messages!
Finding The Right Partner To Outsource Social Media
The next thing you need to find is the right outsourcing partner. At iCall Services, we monitor your social media channels on your behalf to help you resolve issues quickly while also boosting your conversions. We can help you initiate meaningful changes quickly thanks to our ability to see what customers say about your products, services, and customer service in near real-time. Also, our dedicated brand specialists will monitor your social media channels and flag interactions that require follow-up so that your business can intervene from an informed vantage point.
So if you’re looking to outsource your social media monitoring, iCall Services is the perfect solution. We can assist you with:
- Social presence management
- Answering customer inquiries in real-time
- Customer service extension to social media
- Integration with current teams
- Engagement and ROI metrics, tracking
- Social media risk management
- Scalable solution that adapts to your seasonalities
We’re your one-stop solution for boosted conversions, higher engagement, and reduced issues.
To wrap things up, when you outsource social media monitoring you get a lot more for your investment. You get a team of experts that can answer your clients’ questions at any hour of any given day. You get free time along with the peace of mind that your business’s social media channels are being taken care of. And you get increased conversions, engagement, and brand loyalty as a result. The way we see it, it’s a win-win situation all around.
The best part is that iCall Services has you covered. Our promise is simple: as your social media outsourcing partner, we’ll help grow your business by managing issues, building customer loyalty, and increasing your revenue. We have experience in over 13 industries, and we always focus on delivering the best results for your company. Every client is important to us, which is why our outsourcing and social media approach is personalized, flexible, and scalable depending on your business needs. Learn more about our customized approach or request a quote today.